Facebook a virtual assistant called ‘M’ in the messenger app. The unique aspect about ‘M’ is that it is powered not just by artificial intelligence, but also by real people.
Typically, in virtual assistants such as Google Now, Siri or Cortland, virtual assistance is provided only by artificial intelligence, but, in ‘M’ there are real people working behind the scenes. There is a limit to what pure virtual assistants can do, though Google is constantly trying to stretch it. Google has added Hindi and customized Google Now for use in India.
At present, Facebook is testing with examples of what M can do: make restaurant reservations. Find a birthday gift for your spouse. Suggest – and then book – weekend getaways. Help chat, an Indian startup is an app-based personal assistant that helps to get things done and in the previous issue we wrote about startups like Busy Orders which help with ordering or booking a ticket through Whats app. The latest move is expected to be in this direction: a hybrid of automatic plus manual to get more done. Real people behind ‘M’ accomplish tasks that software may not do accurately.
Facebook doesn’t have the advantage that Google
has – its own operating system. And therefore Facebook wants to make it so powerful that users don’t go anywhere to look for answers, which will help Facebook get more data about users and their searches that Google has currently. This data helps them understand the ‘intent’ of the user – what is it that the user wants? Remember how Google serves you ads on the basis of your search query and history. If the testing is successful, the opportunities for Facebook are endless.
Facebook has been trying to get into the search business for some time now. Eventually, ‘M’ will be available to all users as a feature in the Messenger app post the testing phase. The big point: the Messenger app is used by more than 700 million people.
They are listening
s the usage of social media and consumption of media on the internet increases exponentially, brands want to put an ear to it and listen to what’s being written about their brands online. Connect Social is a startup that provides listening tools monitoring what happens online. It crawls everything on the internet. About 90 per cent of its clients opt for the listening tool and then social media analytics. It is working with 32 brands such as RCom, IIFL, Zappa and agencies such as
KonnectSocial — —
|Konnect Social is India’s leading Social Media Monitoring tool pi and Agencies
WatConsult, Perfect relations in India. Moving beyond Listening, Konnect Social is now a social media monitoring tool. It has been bootstrapped and the founders are now looking to raise investment for global expansion.
RCom in IoT
Reliance Communications has 11 data centres, 200,000 km of optical fibre cable network under its fixed line business and 2G, 3G, 4G bandwidth under its wireless business. The partnership will help RCom monetise these assets further.Reliance Communications has entered into a partnership with Jasper to help enterprises launch, manage and monetise internet of things (IoT) businesses. Jasper is an internet of things software platform founded by an Indian entrepreneur in Silicon Valley and it works with 25 large telecom operator groups in the world including SingTel, Docomo, Telstra, China Telecom and Telefonica. Jasper helps
manage large-scale implementation of IoT, such as in cities and factories using its cloud platform.
♦ ROH1T PANCHAL [email protected]